About the Role
Ayonaire Academy is seeking a strategic and results-driven ๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐๐ฟ๐ผ๐๐๐ต & ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด to spearhead our marketing initiatives and drive customer acquisition at scale. This is a high-impact leadership position where you'll own end-to-end marketing strategy, lead performance-driven campaigns, and build a world-class marketing team. If you're passionate about edtech, obsessed with metrics, and ready to drive explosive growth, we want to meet you.
Develop and execute comprehensive growth marketing strategies across multiple products and courses, balancing brand building with high-ROI lead generation campaigns
Lead paid acquisition campaigns across Google Ads, Meta, YouTube, and LinkedInโmanaging budgets, optimizing for CAC/LTV ratios, and scaling what works
Design, implement, and optimize multi-channel lead generation funnels including landing pages, email sequences, WhatsApp campaigns, and retargeting strategies
Build, mentor, and lead a high-performing marketing team; establish KPIs, reporting cadences, and a culture of data-driven decision-making
Create compelling marketing assets including ad copy, webinar scripts, email campaigns, and content that resonates with both B2B and B2C audiences
Conduct competitive analysis and SWOT assessments; translate market insights into actionable growth strategies and brand positioning
Own marketing analytics and performance reporting track conversion rates, CAC, LTV, ROAS, and other key metrics to inform strategy optimization
You'll join a fast-growing edtech company committed to transforming education globally. This role offers the unique opportunity to build marketing from the ground up, lead a talented team, and directly impact student outcomes while driving measurable business growth.
Website: https://ayonaire.com/
๐ฅ๐๐ค๐จ๐๐ฅ๐๐ ๐๐ก๐ง๐ฆ: โข Minimum 3โ5 years of marketing experience, with a proven track record of generating thousands of qualified leads, converting them into paying customers, and successfully selling digital products or online programs. Edtech experience is a plus but not required. โข Proven experience generating and closing leads, not just driving brand awareness โข Hands-on experience running paid acquisition campaigns (Google, Meta, YouTube, LinkedIn) and managing marketing budgets โข Experience designing lead generation strategies for multiple products/programs simultaneously โข Prior experience managing or leading a marketing and/or lead generation team โข Strong grasp of performance marketing, funnel metrics, and marketing analytics (CAC, LTV, ROAS, conversion rates) โข Strong copywriting skills, with the ability to craft persuasive ad copy, video and image creative copies, high-converting landing pages, and multi-channel campaigns โข Ability to define and maintain a consistent brand voice and message across all channels โข Comfortable writing scripts for and hosting webinars to drive engagement and conversions โข Experience conducting competitor research and SWOT analysis, and translating insights into actionable strategy โข Exposure to both B2B and B2C marketing motions โข Strong understanding of content marketing and lifecycle/retargeting campaigns (email, WhatsApp) โข Basic understanding of SEO, but not required โข Comfortable operating at both strategic and hands-on execution levels โ this role requires wearing multiple hats โข Excellent communication, ownership, and team-leadership skills โข A genuine alignment with Ayonaire's mission of driving global outcomes through excellence and rigor
๐๐๐ก๐๐๐๐ง๐ฆ: โข Competitive salary + performance bonus โข Performance-based bonus structure โ e.g. enrollment growth bonus, monthly goal achievement bonus, webinar conversion bonus, and more โข 10% end-of-year annual bonus โข Professional training and development fully covered by the organization โข A true leadership seat at an early-stage, high-ambition company โข Direct reporting to the CEO/Founder/COO, with real influence over strategy