CMO & Growth Marketing Lead — Ayonaire Academy (Edtech Conmpany)

CMO & Growth Marketing Lead — Ayonaire Academy

About the Role

Ayonaire Academy is seeking a strategic and results-driven CMO & Growth Marketing Lead to spearhead our marketing initiatives and drive customer acquisition at scale. This is a high-impact leadership position where you'll own end-to-end marketing strategy, lead performance-driven campaigns, and build a world-class marketing team. If you're passionate about edtech, obsessed with metrics, and ready to drive explosive growth, we want to meet you.

Key Responsibilities

• Develop and execute comprehensive growth marketing strategies across multiple products and programs, balancing brand building with high-ROI lead generation campaigns

• Lead paid acquisition campaigns across Google Ads, Meta, YouTube, and LinkedIn—managing budgets, optimizing for CAC/LTV ratios, and scaling what works

• Design, implement, and optimize multi-channel lead generation funnels including landing pages, email sequences, WhatsApp campaigns, and retargeting strategies

• Build, mentor, and lead a high-performing marketing team; establish KPIs, reporting cadences, and a culture of data-driven decision-making

• Create compelling marketing assets including ad copy, webinar scripts, email campaigns, and content that resonates with both B2B and B2C audiences

• Conduct competitive analysis and SWOT assessments; translate market insights into actionable growth strategies and brand positioning

• Own marketing analytics and performance reporting—track conversion rates, CAC, LTV, ROAS, and other key metrics to inform strategy optimization

Required Qualifications

• Minimum 3–4 years of marketing experience, with proven expertise in edtech, SaaS, or consumer internet

• Demonstrated success generating and closing leads through performance marketing (not just brand awareness)

• Hands-on experience running paid acquisition campaigns across Google, Meta, YouTube, and LinkedIn with measurable ROI

• Proficiency in marketing analytics, funnel optimization, and key metrics (CAC, LTV, ROAS, conversion rates)

• Strong copywriting skills with the ability to craft persuasive ad copy, landing pages, and multi-channel campaigns

• Proven experience designing lead generation strategies for multiple products simultaneously

• Prior experience managing and leading a marketing team or lead generation function

• Expertise in content marketing, SEO, email marketing, WhatsApp campaigns, and lifecycle/retargeting strategies

• Ability to operate at both strategic and hands-on execution levels—comfortable rolling up your sleeves and executing

• Experience conducting webinars and public-facing marketing activities to drive engagement and conversions

• Exposure to both B2B and B2C marketing motions and customer acquisition models

• Excellent communication, team leadership, and ownership mindset

• Genuine alignment with Ayonaire's mission of driving global outcomes through excellence and rigor

Why Join Ayonaire Academy?

You'll join a fast-growing edtech company committed to transforming education globally. This role offers the unique opportunity to build marketing from the ground up, lead a talented team, and directly impact student outcomes while driving measurable business growth.