OthersHandled by Betternship

Content Marketer

RemoteFrom NGN 200,000Posted Today

About the role

Betternship is looking for a creative, strategic, and hands-on Content Marketer to own our content function and drive consistent, high-quality content that supports brand growth, audience engagement, and customer acquisition.

This role goes beyond simply posting content. You will be responsible for the entire storytelling of the brand across social media, email, website, SEO, advertising, and other relevant channels.

You will take content from idea to execution—developing concepts, writing copy and scripts, creating creative briefs, directing our contract graphic designer and video editor, reviewing deliverables, and ensuring every piece of content meets the required quality and communicates the intended message.

You will also be a regular on-camera presence, appearing in UGC-style videos, educational content, promotional videos, paid ads, and social media content. You should therefore be comfortable and natural in front of a camera and able to record quality content independently from a remote setup.

Key Responsibilities

Develop and execute Betternship's content strategy across social media, email, website, SEO, advertising, and other channels.
Own the brand's storytelling, messaging, and creative direction.
Develop content ideas, hooks, angles, campaigns, and concepts based on business and acquisition goals.
Write social media posts, captions, ad copy, video scripts, UGC scripts, emails, SEO articles, headlines, CTAs, and other marketing content.
Create clear briefs and provide creative direction to graphic designers and video editors.
Manage creative contractors, timelines, deliverables, revisions, and quality control.
Maintain a consistent content pipeline and ensure there is always content ready for publishing and upcoming campaigns.
Plan and prepare content for monthly batch-shoot days, including scripts, concepts, shot lists, and creative requirements.
Appear regularly on camera for social media, UGC, educational, promotional, and advertising content.
Maintain Betternship's social media presence and content calendar.
Research, write, and coordinate SEO content across Betternship's three properties.
Monitor content performance and use insights to improve future content.
Test different content formats, hooks, topics, messaging, and creative angles to improve performance.
Monitor audience conversations, questions, trends, and engagement to identify new content opportunities.

What Success Looks Like

You will be successful in this role if you can consistently turn marketing objectives into strong content ideas and finished, publish-ready assets, while keeping the creative pipeline full and ensuring that Betternship communicates clearly and consistently across every channel.

Location: Remote — candidates must be based in Ibadan or Lagos
Employment Type: Full-time

Compensation: ₦200,000/month

Requirements

- 2+ years of experience in content marketing, content strategy, digital marketing, or a related role. - Strong copywriting and written English skills, with the ability to write social media content, ad copy, video scripts, emails, SEO articles, hooks, headlines, and CTAs. - Demonstrated experience owning content production from ideation and strategy through execution and publishing. - Strong understanding of how content supports brand awareness, customer acquisition, engagement, and conversion. - Comfortable and confident appearing on camera for UGC, educational videos, promotional content, and paid advertising. - Experience creating creative briefs and directing graphic designers, video editors, or other creative contractors. - Strong storytelling and creative thinking skills, with the ability to develop fresh content ideas and angles independently. - Ability to manage a content calendar and maintain a consistent creative pipeline. - Good understanding of social media, short-form video, content distribution, and SEO content. - Strong attention to detail and ability to review creative work, provide constructive feedback, and request revisions when necessary. - Excellent organization, communication, and project management skills. - Ability to work independently and manage multiple content projects and deadlines in a fast-paced remote environment. - Reliable internet connection, backup internet where possible, laptop/computer, good lighting, and a suitable environment for recording content. - Comfortable using a time-tracking system as part of the normal work process. - Experience in B2B, SaaS, HR tech, recruitment, or technology companies is an advantage. - Experience with paid advertising, UGC, and on-camera marketing content is an advantage. - Must be based in Ibadan or Lagos and available to work full-time remotely during normal working hours.

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