Betternship recruits for companies like
Built by recruiters. We place African talent with global employers, so we teach what they ask for.
13,000+ job seekers. already use Betternship to get hired.
500+ companies. hiring African talent through Betternship.
Project + certificate. You leave with a portfolio project and a certificate.
What you’ll learn
Eight weekends. One finished project.
Live, hands-on classes every weekend. Each week builds on the last, from the fundamentals to a capstone you can show employers.
- Week 1
Digital marketing foundations
Strategy, audiences and the channels that matter for your goals.
- Week 2
Content & social media
Create content that grows reach and builds an audience.
- Week 3
SEO & organic growth
Get found on search and bring in traffic that lasts.
- Week 4
Meta Ads
Plan, build and optimise Facebook and Instagram ad campaigns.
- Week 5
Google Ads & search
Capture high-intent demand with search and display campaigns.
- Week 6
Analytics & attribution
Track what works with GA4, pixels and clear reporting.
- Week 7
Funnels, email & conversion
Turn clicks into customers with funnels and email.
- Week 8
Capstone project
Plan and run a full campaign and build it into your portfolio.
Portfolio-ready project
Who it’s for
Built for people who want to be hired.
Aspiring marketers
Build job-ready skills across the whole marketing stack.
Business owners
Run profitable ads and campaigns yourself.
Freelancers & VAs
Add paid ads and performance marketing to your services.
Career switchers
Move into a creative, measurable and in-demand field.
You don’t need experience. You need a laptop, internet access and the willingness to show up on weekends and do the work.
How the cohort works
Learn on weekends. Build as you go.
Live, weekends only
Classes hold on weekends so you can learn around your job or studies. Starts January 11, 2027.
8 weeks, hands-on
Every week is practical: you build real work, not just watch lectures.
Capstone + portfolio
Finish with a project you can show employers, plus a certificate.
Seen by recruiters
Standout learners may be put forward to the Betternship recruitment team.
Questions, answered.
How is the course delivered?
Digital Marketing & Performance Ads runs fully online and live. Classes hold on weekends only, over 8 weeks, starting January 11, 2027, so you can learn without leaving your current job or studies.
Do I need prior experience?
No prior experience is required. We start from the fundamentals and build up to real, job-ready projects step by step.
What will I leave with?
A portfolio project you can show employers, practical skills you can use immediately, and a certificate of completion from Betternship.
Will this help me get hired?
We're a recruitment agency, and the course is built around what employers actually ask us for. Standout learners may be put forward to the Betternship recruitment team for relevant roles. It can't guarantee a job, and no honest course can.
What do I need to take part?
A laptop, a stable internet connection, and the willingness to do the weekend assignments.
How do I reserve a seat?
Click Reserve your seat and share your name, email and phone number. Our team will follow up with payment details and your joining information. Seats are limited per cohort.