Growth Marketer

About Betternship Betternship helps startups hire top tech talent across Africa. We work directly with companies to fill critical roles and help talents access real opportunities. Role Overview We’re hiring a conversion-focused Growth Marketer to drive qualified leads and turn them into paying clients. This role is heavily execution-based and tied directly to revenue. You will manage paid acquisition, optimize funnels, and work closely with the sales team to improve conversion at every stage. If your strength is only content or brand marketing, this role is not a fit. Key Responsibilities 1. Paid Ads & Lead Generation Run and optimize ads on Meta, Google, and other relevant platforms Focus on generating high-quality leads, not just volume Continuously come up with and test creatives, audiences, and offers 2. Funnel & Conversion Optimization Build and improve landing pages and lead capture systems Optimize the full funnel: Ad → Landing Page → Form → Sales Call → Payment Identify weak points and fix conversion leaks 3. Email & Lead Nurturing Create automated email sequences to convert inbound leads Follow up with leads to increase show-up and close rates Work closely with sales to align messaging 4. Sales Collaboration Partner with the sales team to improve lead quality and close rates Ensure smooth handoff from marketing to sales Use feedback from sales calls to refine campaigns 5. Performance Tracking Track and improve key metrics: CPL, conversion rates, CAC Deliver weekly reports with clear insights and actions Make decisions based on data, not assumptions Requirements 2–4+ years in performance marketing or growth roles Strong experience running paid ads with proven results Deep understanding of funnels and conversion optimization Experience with email marketing and automation Ability to work onsite in Ibadan full-time Highly analytical and results-driven What Success Looks Like Consistent flow of qualified inbound leads Improved conversion rates across the funnel Reduced cost per acquisition over time Direct contribution to revenue growth Nice to Have Experience in B2B, recruitment, or service-based businesses Copywriting skills for ads and landing pages Familiarity with CRM and marketing tools