Growth & Performance Manager

About Poke Ltd

Poke Ltd is a dynamic advertising agency dedicated to delivering high-impact marketing campaigns that drive brand growth and performance. We specialize in digital, traditional, and integrated marketing strategies, ensuring that our clients’ brands not only stand out but also thrive in competitive markets.

We are seeking an experienced Growth Director (Campaign & Digital) to oversee and drive the success of our client brands, ensuring consistent growth, brand equity, and measurable business results.

Key Responsibilities

1. Client Brand Growth & Performance

• Develop and execute strategic growth plans for client brands, ensuring alignment with their business goals.

• Monitor and analyze market trends, competitor strategies, and industry insights to identify growth opportunities.

• Implement performance-driven marketing strategies that enhance brand visibility, engagement, and revenue growth.

2. Campaign Strategy & Execution

• Oversee the development, execution, and optimization of campaigns across digital, social media, influencer, and traditional media channels.

• Ensure all campaigns are data-driven, with clear KPIs, tracking, and performance measurement.

• Collaborate with internal teams (creative, digital, media, and account management) to ensure seamless campaign execution.

3. Client Relationship Management & Retention

• Serve as the primary growth strategist for client brands, ensuring a 90%+ client retention rate.

• Provide strategic consultation to clients, helping them refine their marketing and brand growth strategies.

• Lead monthly and quarterly business reviews to present campaign performance and propose growth strategies.

4. Revenue & Business Growth for Poke Ltd

• Develop and execute strategies that drive 20%+ year-over-year revenue growth for Poke Ltd.

• Identify and secure new business opportunities, expanding Poke Ltd’s client portfolio.

• Collaborate with the sales and business development teams to develop compelling pitches and proposals.

5. Leadership & Team Management

• Lead and mentor a team of growth strategists, campaign managers, and digital marketers.

• Conduct at least 2 training sessions per quarter to enhance team expertise in growth marketing and campaign optimization.

• Foster a culture of innovation, collaboration, and continuous learning within the team.

Key Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

• 8+ years of experience in advertising, marketing, or brand growth strategy within top agencies.

• Strong expertise in performance marketing, digital media, content marketing, and integrated campaigns.

• Proven ability to drive client brand growth, increase engagement, and deliver measurable business results.

• Experience in client relationship management, business development, and revenue growth.

• Strong leadership skills with the ability to manage, mentor, and inspire teams.

• Ability to work in a fast-paced environment, handling multiple clients and projects simultaneously.