MarketingVerified employer

Head of Growth and Marketing

RemoteUp to NGN 220,000Posted Yesterday

About the role

𝗛𝗲𝗮𝗱 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — AYONAIRE ACADEMY (EDTECH STARTUP)

Location: Remote

About the Role

Ayonaire Academy is seeking a strategic and results-driven 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 to spearhead our marketing initiatives and drive customer acquisition at scale. This is a high-impact leadership position where you'll own end-to-end marketing strategy, lead performance-driven campaigns, and build a world-class marketing team. If you're passionate about edtech, obsessed with metrics, and ready to drive explosive growth, we want to meet you.

Key Responsibilities

Develop and execute comprehensive growth marketing strategies across multiple products and courses, balancing brand building with high-ROI lead generation campaigns
Lead paid acquisition campaigns across Google Ads, Meta, YouTube, and LinkedIn—managing budgets, optimizing for CAC/LTV ratios, and scaling what works
Design, implement, and optimize multi-channel lead generation funnels including landing pages, email sequences, WhatsApp campaigns, and retargeting strategies
Build, mentor, and lead a high-performing marketing team; establish KPIs, reporting cadences, and a culture of data-driven decision-making
Create compelling marketing assets including ad copy, webinar scripts, email campaigns, and content that resonates with both B2B and B2C audiences
Conduct competitive analysis and SWOT assessments; translate market insights into actionable growth strategies and brand positioning
Own marketing analytics and performance reporting track conversion rates, CAC, LTV, ROAS, and other key metrics to inform strategy optimization

Why Join Ayonaire Academy?

You'll join a fast-growing edtech company committed to transforming education globally. This role offers the unique opportunity to build marketing from the ground up, lead a talented team, and directly impact student outcomes while driving measurable business growth.

Website: https://ayonaire.com/

Requirements

𝗥𝗘𝗤𝗨𝗜𝗥𝗘𝗠𝗘𝗡𝗧𝗦: • Minimum 3–5 years of marketing experience, with a proven track record of generating thousands of qualified leads, converting them into paying customers, and successfully selling digital products or online programs. Edtech experience is a plus but not required. • Proven experience generating and closing leads, not just driving brand awareness • Hands-on experience running paid acquisition campaigns (Google, Meta, YouTube, LinkedIn) and managing marketing budgets • Experience designing lead generation strategies for multiple products/programs simultaneously • Prior experience managing or leading a marketing and/or lead generation team • Strong grasp of performance marketing, funnel metrics, and marketing analytics (CAC, LTV, ROAS, conversion rates) • Strong copywriting skills, with the ability to craft persuasive ad copy, video and image creative copies, high-converting landing pages, and multi-channel campaigns • Ability to define and maintain a consistent brand voice and message across all channels • Comfortable writing scripts for and hosting webinars to drive engagement and conversions • Experience conducting competitor research and SWOT analysis, and translating insights into actionable strategy • Exposure to both B2B and B2C marketing motions • Strong understanding of content marketing and lifecycle/retargeting campaigns (email, WhatsApp) • Basic understanding of SEO, but not required • Comfortable operating at both strategic and hands-on execution levels — this role requires wearing multiple hats • Excellent communication, ownership, and team-leadership skills • A genuine alignment with Ayonaire's mission of driving global outcomes through excellence and rigor

Benefits

𝗕𝗘𝗡𝗘𝗙𝗜𝗧𝗦: • Competitive salary + performance bonus • Performance-based bonus structure — e.g. enrollment growth bonus, monthly goal achievement bonus, webinar conversion bonus, and more • 10% end-of-year annual bonus • Professional training and development fully covered by the organization • A true leadership seat at an early-stage, high-ambition company • Direct reporting to the CEO/Founder/COO, with real influence over strategy

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Job details

Work mode

Remote