Social Media Manager

Strategy

•      Build and run a social media strategy across the channels where Nigerian users are (for example Instagram, X, TikTok, LinkedIn, WhatsApp communities, and YouTube), with a clear audience and goal for each

•      Plan the pre-launch calendar: building a waitlist, early community, and launch-day momentum

•      Set the company's voice: clear, warm, and trustworthy, never jargon-heavy, especially when talking about money and security

Content

•      Plan, write, and publish daily content: product demos, short video, explainers videos.

•      Brief and manage designers, video editors, and freelancers; review everything before it goes live

•      Turn complex topics (end-to-end encryption, KYC, how a virtual card works) into content a first-time user understands

•      Run campaigns, giveaways, and creator partnerships, and manage influencer relationships and briefs

Community

•      Respond to comments, mentions, and direct messages quickly

•      Escalate product problems, complaints, and suspected scams or impersonation to support and the founders the same day

•      Gather what users say and ask, and pass it to the product team every week

Measurement and reporting

•      Track reach, engagement, follower growth, waitlist sign-ups, and cost per sign-up, and report monthly to the founders

•      Test formats, posting times, and messages, and keep what works

•      Manage and report on any paid social budget

Brand and compliance

•      Protect the brand: monitor for fake accounts and scam messages using Beevia's name, and report them

•      Keep all claims about money, security, and regulation accurate; get anything about regulation or banking partners checked before publishing

•      Follow Nigerian advertising and data-protection rules, and get permission before using anyone's content or likeness